Houston First Corp. and UH are partnering up once again to host the official March Madness watch party to cheer on the University of Houston (UH) Cougars as they take on the University of Alabama at Birmingham Blazers.

The watch party will take place at Avenida Houston on Friday at 8:20 p.m., and will be emceed by KHOU with special appearances by UH mascots Shasta and Sasha, as well as performances from the university’s dance, cheer and band. Sports fans will enjoy music, beverages, prizes and a massive 24-foot viewing screen to watch the game.

“Last year’s turnout was quite a success, so we look forward to welcoming fans back to the heart of downtown at Avenida Houston,” Houston First President & CEO Michael Heckman said. “As Houston prepares to host the 2023 NCAA Final Four, the team’s latest run in the tournament will provide great momentum into next year. We wish our Coogs the best of luck, and hope to be celebrating an NCAA Championship victory in a few weeks.”

The game schedule for the remaining tournaments will be held from March 24-27 for the Sweet 16 and Elite Eight and April 2-4 for the Final Four round. Times are to be determined.

Attendees can register for the free watch party tickets by visitinguhcougars.com/tickets. Doors will open 90 minutes prior to tip-off.

ana.khan@chron.com